JMC 101: Fundamentals of Broadcasting
A survey of electronic media and production methods. Practical experience in performing, creating, and editing audio and video content for broadcast, websites and consumer media.
JMC 105: Principles of Journalism
Principles and techniques of writing for the print and electronic media, as well as an introduction to the basics of advertising and public relations. Includes introduction to Associated Press News style and basics of copyediting.
Prerequisite: En 102.
JMC 191: Fundamentals of Broadcasting Lab
Corequisite: JMC 101.
JMC 201: Oral Communication for the Media
The study and application of the principles of announcing for electronic media. Instruction in copy interpretation and skills needed for effective delivery of commercials, news, interviews, public service announcements and ad lib continuity.
JMC 215: Introduction to Public Relations
Overview of the field of public relations, with an emphasis on the principles governing the profession. Examines the process that public relations campaigns follow, including the common elements that characterize those campaigns, and explores the career opportunities available to the public relations practitioner.
JMC 300: Media & Society
A survey of media institutions, theories and research. Particular emphasis on the role of mass communication in contemporary society.
JMC 301: Audio Equipment Operation
Principles, theory and operation of audio equipment. Applications in radio production, live on-air shifts, public address systems and audio content for the web.
Prerequisite: JMC 101.
JMC 302: Magazine Writing
A study of the researching and writing of nonfiction articles. Attention is given to market analysis, research methods and sources, types of articles and their organization, and manuscript preparation and submission to publishers.
Prerequisite: PW 211
JMC 306: Copy Editing
Principles and techniques of editing newspaper and magazine copy, including headline writing, fact checking and application of stylebook rules.
JMC 307: Video Equipment Operation
Operation of video equipment, emphasizing field production. Special emphasis on composition of pictures using video cameras and the fundamentals of nonlinear video editing.
Prerequisite: JMC 101.
JMC 308: Writing for Electronic Media
Principles of and experience in writing various forms of broadcast continuity, including commercial copy and Christian and secular program scripting, with a special focus on "writing for the ear"; editorial considerations in planning and producing programs.
JMC 309: News Writing
Advanced techniques in writing news and features for print and electronic media, with an emphasis on Associated Press style.
Prerequisite: JMC 105.
JMC 311: Audio Production
Advanced concepts of audio, including complex radio commercial production and studio recordings. Techniques of recording, mixing and editing using audio software. Instruction to archiving media projects for the Senior Portfolio.
Prerequisite: JMC 301.
JMC 317: Video & TV Studio Production
Producing and directing television programs. Practical experience in conceptualizing and creating short format productions, directing a cooking show and producing a pilot program.
Prerequisite: JMC 307.
JMC 318: Reporting for Print
Principles and techniques of news gathering, with special emphasis on interviewing and research skills. Includes practical application of news writing for the print media.
Prerequisites: JMC 105, JMC 309.
JMC 319: Reporting for Broadcast
Principles and techniques of news gathering, with special emphasis on interviewing and research skills. Includes experience in obtaining and editing video and audio elements for broadcast news reports.
Prerequisites: JMC 308, JMC 105.
JMC 321: Public Relations Writing
Principles and techniques of writing for public relations, including news releases, brochures, newsletters, annual reports, white papers and media kits.
Prerequisite: JMC 215.
JMC 422: Editorial & Opinion Writing
Writing of editorials, columns and op-ed pieces, with special attention to procedures of editorial preparation and strategies of the journalistic essay.
Prerequisite: PW 211.
JMC 425: Cases in Public Relations
Analysis of selected cases in public relations, focusing on strategic problem solving and culminating in the creation of a public relations proposal for a client.
Prerequisite: JMC 215.
JMC 426: Media Law & Ethics
Survey of the federal, state and local laws that most directly affect mass communication in the United States, with emphasis on understanding of First Amendment freedoms and ethical principles in mass communication.
JMC 431: Special Topics in Journalism & Mass Communication
Current issues in journalism and mass communication.
JMC 432: Special Topics in Journalism & Mass Communication
Current issues in journalism and mass communication.
JMC 436: Media Relations
Analysis and implementation of media relations strategies and programs for profit and nonprofit organizations.
JMC 441: Journalism & Mass Communication Capstone
A synthesis of theoretical knowledge and applied skills in the student's area of specialization in journalism and mass communication. Special emphasis on career preparation, including compilation of a senior portfolio.
JMC 451: Internship
A supervised experience in applying journalism and mass communication principles in a media setting. Location of internship-such as BJU Press, local public relations firms and local media outlets-dependent on program emphasis Based on faculty recommendations and internship availability.
JMC 452: Internship
A supervised experience in applying journalism and mass communication principles in a media setting. Location of internship-such as BJU Press, local public relations firms and local media outlets-dependent on program emphasis. Based on faculty recommendations and internship availability.
Prerequisite: JMC 451.
JMC 470: Advertising Principles & Practices
The course provides a comprehensive overview of advertising and promotion from an Integrated Marketing Communication perspective. It creates a clear understanding of traditional advertising and promotional tools, and demonstrates how key elements within the marketing mix can be integrated. Attention will be given to integrating knowledge and skills in subjects such as marketing strategy, marketing research, media planning, communication and creative areas. Focus will be on creative strategies for traditional and non- traditional markets, advertising agency, competitive positioning and how each influences the effectiveness of an advertising campaign. A primary goal of the class is to move class members from an audience to creators of advertising and promotional strategies for business. There is a hands-on practicum, in which class participants prepare advertising campaigns for clients or competition.
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